Archive January 13, 2020

The 2019 China international travel fair has opened in kunming, yunnan province. In the exhibition areas, visitors can not only taste cultural and creative food and buy cultural and creative products, but also participate in role play and make handicrafts with yunnan characteristics. The rich and diverse cultural tourism experience makes people linger and enjoy themselves.

In recent years, with the deepening of the reform on the supply side of tourism, a number of new forms of tourism with strong sense of participation and strong cultural flavor have emerged. These new formats constantly refresh people’s travel experience and become a new growth point for the development of the tourism market.

The new format of tourism can be described by “sense of participation”, “immersion” and “Internet +”

Here, I not only see the beauty of the water town south of the Yangtze river, but also appreciate the beauty of the culture south of the Yangtze river, very comfortable. Recently, li hui, an employee of a financial enterprise in pudong new area of Shanghai, took his family to fuyang district of hangzhou, zhejiang province, to travel by car and felt the charm of the integrated development of local culture and tourism.

Culture is becoming the focus of many scenic spots across the country. The combination of culture and tourism enables culture to go further and travel more poetically. Cultural landscape, tourism and performing arts, theme parks, characteristic towns, cultural and creative development, cultural festivals… Various new modes of cultural and tourism integration emerge one after another, bringing tourists more cultural tourism feast.

With the upgrade of travel consumption, people now put forward higher requirements for travel experience than traditional tourism. Stay in a homestay to experience local customs, watch a super movie in VR, and take a trip through ancient costume… Immersive tourism with more experience and participation is increasingly sought after by tourists.

The world economic forum (WEF) has released its tourism competitiveness report 2019. According to the report, China ranks 13th in the global tourism competitiveness list, up two places from the last time the report was released. In recent years, the international tourism market and China’s domestic tourism market have been booming. In various competitiveness indicators, China’s unique natural and cultural tourism resources score outstanding, ranking first among 140 countries and regions. This index is one of the important reasons why China ranks 13th in the global tourism competitiveness list. In the historical period when mass tourism evolves from the primary stage to the middle and advanced stage, and China gradually advances from a tourism power to a tourism power, how to realize the high-quality development of tourist attractions is not only the proper meaning of building a tourism power, but also an important task of building a tourism power.

At present, the need for transformation and upgrading of traditional scenic spots is increasingly urgent, and the investment in tourist scenic spots is also rising. Under the promotion of wave after wave of policies such as characteristic towns, pastoral complexes, happy industries and artificial intelligence, big plans, big investments and big projects launched in the name of tourism are also mounting. However, in the rush to develop but do not see the growth of tourists, do not see the pragmatic consolidation of stock resources, this is why? In the author’s opinion, the scenic spot should not only stop the unconnected construction, but also pay attention to the leisure demand of local citizens. After all, for most scenic spots, the daily and high-frequency tourism consumption activities of local citizens are more conducive to the construction of a benign tourism economy and the balance of the fluctuation of the scenic spots in the low and busy seasons.

Secondly, the scenic spot industry needs to actively integrate into the national development strategy to promote the development.

The national economy has always been formed in the market interaction between thousands of market subjects and thousands of consumer subjects. The development of scenic spot industry is inseparable from the broad recognition, joint participation and entrepreneurship and innovation of market subjects. The grand blueprint of national development needs to be implemented, so the scenic spot must create high-quality tourism projects and high-quality tourism services according to the blueprint, so as to stimulate the vitality of the scenic spot industry. In this sense, the scenic spot market entities do a solid job in daily investment, operation, management and r&d innovation, is to serve the national strategy, for social and economic development.

Third, the road to high-quality development must adhere to the concept of sharing, for the vision of the whole, quality for the starting hand.

Adhere to the concept of Shared development, and realize the transformation from beautiful scenery driven by resources to a market-oriented life. We hope that more urban parks and public scenic spots can be opened up and transformed, and greenbelts can be returned to citizens and quality Shared with tourists. In addition, it is necessary to make development plans for different large regions and microclimates in the eastern and western regions according to local conditions. The whole field of vision needs the construction of the scenic spot to take the high quality as the starting point to realize the added value promotion from selling the beautiful scenery to selling the good life. Tourism in the eastern region is robust and the infrastructure is perfect, so we should pay more attention to the optimization and improvement of the soft environment, such as business and service, and work hard on the quality of a better life. The central and western regions should not only see the scenery in front of them, but also analyze the market in the distance. With the help of external forces such as policies and capital, we should improve the infrastructure such as regional public services, and gradually cultivate a better living atmosphere with beautiful scenery.

At present, China’s tourism market is still maintaining rapid growth. According to the big data report on China’s tourism consumption 2018 released by the China tourism academy (data center of the ministry of culture and tourism), the travel power index of China’s domestic residents reached a new high of 17.8 percent last year, and the popularity of tourism consumption has become a trend.

In chongqing, government departments guide and cultivate the upgraded version of “smart tourism”. By promoting the construction of “tourism cloud”, tourism public service, e-commerce, brand promotion, statistical management, real-time monitoring, data sharing and exchange and other functions are realized. Thanks to this, the digitization and intelligence level of key tourist attractions has been improved, and a number of smart scenic spots, smart hotels, smart travel agencies and smart tourism towns have been developed, so that tourists’ multi-level and diversified needs have been better met.

“The emergence of new forms of tourism, such as cultural tourism, industrial tourism and research and learning tourism, benefits from the guidance of national policies and is also driven by tourists’ demand for the cultural connotation of tourism products.” Tang xiaoyun, vice President of the China tourism academy, believes that the establishment of cultural and tourism departments at all levels will make the connection between cultural products and tourism market demand more closely and bring convenience to the increase in the supply of cultural and tourism products. Some local governments have introduced various policies to benefit the people, accelerating the upgrading of the supply side of the tourism industry to meet the needs of residents for cultural tourism.

The extensive and profound Chinese culture provides rich materials for the development of cultural tourism products. Traditional folk customs, folk culture, in the tourism market is corpulent with new charm. According to a survey by the China tourism academy (data center of the ministry of culture and tourism), during the Spring Festival last year, 40.5 percent of tourists visited museums, art galleries, libraries, science and technology centers and historical and cultural districts, 44.2 percent, 40.6 percent and 18.4 percent, respectively, and 34.8 percent attended cultural performances. “You can see the appeal of cultural tourism.” Zhai xiangkun said.

Nowadays, tourists are no longer satisfied with the “sleep in the car, get out of the car to take photos” tour, but more want to travel deep. Take accommodation as an example. As the tourist season enters this year, the high-end hotels with higher comfort level in the colorful forest scenic spot are quickly booked out. In order to better meet the needs of tourists, the scenic spot has successively launched the forest western food, colorful light show, drone show and other special projects, are also popular.