Foreign tourists flock to experience the allure of China this summer

As China continues to expand its “visa-free friends circle,” the country has become an increasingly popular destination for inbound tourists. This summer, more and more foreign visitors are flocking to experience the unique charm of China.

According to the latest tourism data, inbound travel orders in China have doubled compared to the same period last year. For tourists from 14 countries, including France, Italy, Germany, and Thailand, who can now enter visa-free, the number of inbound travel orders has surged by 1.5 times. In recent days, despite the sweltering outdoor temperatures, the bustling Urumqi International Grand Bazaar in Xinjiang has been a magnet for foreign tourists, who come to shop and savor the region’s unique culinary delights.

But it’s not just Urumqi that’s capturing hearts. From the ancient city of Kashgar in southern Xinjiang to the majestic mountains and sprawling grasslands of northern Xinjiang, the region’s rich cultural tapestry and unparalleled natural beauty have won the admiration of countless foreign visitors. Meanwhile, as of late July, the introduction of a 144-hour visa-free entry policy for foreign tour groups from Hong Kong and Macau to Hainan has set the island’s inbound tourism market ablaze. On the shores of Haikou’s Xixiu Beach, a study tour group from the United Kingdom is eagerly learning the ropes of sailing and windsurfing.

China’s 144-hour visa-free transit policy now covers 37 ports of entry and 54 countries, with multiple visa-free transit options and streamlined customs procedures making it easier than ever for foreign tourists to explore China.

This summer, in addition to traditional group tours, there is a noticeable trend towards more independent travel, with the popularity of customized itineraries on the rise. Beyond the iconic landmarks of Beijing, Shanghai, Guangzhou, Xi’an, and Guilin, foreign tourists are increasingly hopping on high-speed trains, eager to explore small towns, wander through trendy local markets, and dive deep into China’s diverse and multifaceted beauty.