The world economic forum (WEF) has released its tourism competitiveness report 2019. According to the report, China ranks 13th in the global tourism competitiveness list, up two places from the last time the report was released. In recent years, the international tourism market and China’s domestic tourism market have been booming. In various competitiveness indicators, China’s unique natural and cultural tourism resources score outstanding, ranking first among 140 countries and regions. This index is one of the important reasons why China ranks 13th in the global tourism competitiveness list. In the historical period when mass tourism evolves from the primary stage to the middle and advanced stage, and China gradually advances from a tourism power to a tourism power, how to realize the high-quality development of tourist attractions is not only the proper meaning of building a tourism power, but also an important task of building a tourism power.
At present, the need for transformation and upgrading of traditional scenic spots is increasingly urgent, and the investment in tourist scenic spots is also rising. Under the promotion of wave after wave of policies such as characteristic towns, pastoral complexes, happy industries and artificial intelligence, big plans, big investments and big projects launched in the name of tourism are also mounting. However, in the rush to develop but do not see the growth of tourists, do not see the pragmatic consolidation of stock resources, this is why? In the author’s opinion, the scenic spot should not only stop the unconnected construction, but also pay attention to the leisure demand of local citizens. After all, for most scenic spots, the daily and high-frequency tourism consumption activities of local citizens are more conducive to the construction of a benign tourism economy and the balance of the fluctuation of the scenic spots in the low and busy seasons.
Secondly, the scenic spot industry needs to actively integrate into the national development strategy to promote the development.
The national economy has always been formed in the market interaction between thousands of market subjects and thousands of consumer subjects. The development of scenic spot industry is inseparable from the broad recognition, joint participation and entrepreneurship and innovation of market subjects. The grand blueprint of national development needs to be implemented, so the scenic spot must create high-quality tourism projects and high-quality tourism services according to the blueprint, so as to stimulate the vitality of the scenic spot industry. In this sense, the scenic spot market entities do a solid job in daily investment, operation, management and r&d innovation, is to serve the national strategy, for social and economic development.
Third, the road to high-quality development must adhere to the concept of sharing, for the vision of the whole, quality for the starting hand.
Adhere to the concept of Shared development, and realize the transformation from beautiful scenery driven by resources to a market-oriented life. We hope that more urban parks and public scenic spots can be opened up and transformed, and greenbelts can be returned to citizens and quality Shared with tourists. In addition, it is necessary to make development plans for different large regions and microclimates in the eastern and western regions according to local conditions. The whole field of vision needs the construction of the scenic spot to take the high quality as the starting point to realize the added value promotion from selling the beautiful scenery to selling the good life. Tourism in the eastern region is robust and the infrastructure is perfect, so we should pay more attention to the optimization and improvement of the soft environment, such as business and service, and work hard on the quality of a better life. The central and western regions should not only see the scenery in front of them, but also analyze the market in the distance. With the help of external forces such as policies and capital, we should improve the infrastructure such as regional public services, and gradually cultivate a better living atmosphere with beautiful scenery.
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